With the influx of online content in a variety of shapes and forms these days, it can be difficult to discern what exactly exists and why. Many times clients will conflate any form of online communication as part of a thought leadership platform but this is inaccurate.
If you’re just starting out, it can be easy to put off visual branding in order to address more pressing business needs, but creating a strong visual brand from the beginning will go a long way towards establishing your company’s presence and credibility. If nothing else, strong brand standards will create a demeanor professionalism of that can attract clients, improve company culture, and increase productivity.
Ernest Hemingway once said that the first draft doesn’t have to be good, it just has to be. Words of wisdom, and ones that I try to remember whenever I find myself dragging my feet on a draft or quibbling over my writing. The truth is, writing is a faucet, not a hose. You can’t always direct the flow, and stopping the nozzle in the hopes of finding the perfect word or phrase to use can cause more harm than good.